Marketing on the Web I am often asked about the essentials of setting up a web site. While the discussion usually runs toward getting the right URL, site architecture, and navigation, I don't usually get to talk about another essential part of setting up your website, web analytics. Web analytics is essential to getting your site off the ground. It helps you gauge your progress and, if you record the changes you make as you move forward, web analytics will help you evaluate the effect of those changes over time. ...
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