Marketing on the Web Yahoo announced at the SMX East conference yesterday that they were no longer using meta keywords. In the report Yahoo stated that they had announced this earlier in the year - but apparently no one outside Yahoo got the memo. While none of the major engines now support meta keywords, I still recommend using topic and category specific keywords in all your pages. There are a lot of spiders crawling the web that still use this information to categorize your content and can result in back-links to...
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Rel Canonical now supported by Google, Microsoft and Yahoo
There is a new Canonical tag that is supported by Google, Yahoo, and Microsoft. This is important news, especially as people are working more and more with CMS systems and database driven websites (such as Joomla, WordPress, etc). The issue is that people can arrive at your content in a variety of ways. The simplest variation being www. versus non www. version of your site. What's that, you say they are the same? Au contraire mon fraire, to a search engine www is a separate sub-domain. There...
MoreDon’t Count Yahoo out
I had a meeting at Yahoo this week. The meeting was targeted at companies heavy into affiliate programs. We heard from a number of program managers, but because I am under NDA, can't disclose all the great stuff they are working on. However, I will say these guys are not sitting around worrying about Microsoft. They are firmly focused on the future and presented an impressive list of products and upgrades. Most interesting was some of the stuff going on with PPC management and while I can't be ...
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